The pandemic made things hard for most businesses, but some industries witnessed an uptick during this phase.
Cannabis is one of the winners, with sales and trust skyrocketing amid the downturn.
Everything went in favor of sellers as retail sales grew despite the lockdowns. The consumer base also became broader, with more new users joining the wellness bandwagon.
The uptick continues in the new normal, and retailers have massive opportunities to capitalize on the pandemic boom.
But everything boils down to implementing the right strategies, in any business and especially if you are an entrepreneur.
Here are the ones you can rely on to take your business to the next level. No matter what kind of business you have.
1. Consolidate the digital advantage.
When retail stores closed at the start of the pandemic, physical businesses that were quick to embrace the digital opportunity were the ones who survived better.
It was much safer for buyers to order online and get their supplies delivered to the doorstep. The situation has improved, but buyers are in love with the sheer convenience of the doorstep delivery model.
Just because you can expect shoppers to return does not mean you can go slack with online selling. The world is getting more digital like it or not.
You can either embrace it and use it as an opportunity, or watch how the physical businesses are left behind and overtaken by the online stores.
If you want to make the best of the opportunity, consolidate the digital advantage in the new normal. Ramp up your services and website, and you are good to go.
2. Expand your offerings.
At this stage, consumer expectations are driving cannabis retail. If you want them to stay, matching their expectations is the key.
The best way to do it is by expanding your product offering.
Ensure you have all the trending products in your catalog, from edibles to concentrates, tinctures, herbs, and topical products.
Keep track of the products in demand, and refresh your menu frequently.
Inventory tracking can be a challenge when you have a larger catalog, but the effort is worthwhile.
You can explore https://parsl.co/ for a simplified solution for inventory tracking and compliance.
If you have a versatile menu and the right system to handle it, your business can easily move ahead on the growth route.
3. Improve in store experiences.
If you want to stick to the physical way of doing business than you can still make some adjustments to get ahead of your competition.
Another step you can implement to ride on the growth wave is to improve the in store experiences you offer.
Your customers will be back for retail shopping sooner or later, but they may be apprehensive about safety.
Assuring them about the best safety measures in your store can clear their apprehensions and bring them back.
Implement steps like social distancing, mask wearing, and contactless payments to ensure safety from the virus.
You can continue with the curbside pickup option for people who still want to avoid stepping in.
While having these measures in place is vital, you must also convey them to the buyers. Mention the initiatives on your website, business listings, and social media pages.